Marketing & Sales

Bounded Context

Campaign execution, sponsor management, brand assets, and the sales pipeline from opportunity to contract.

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flowchart TB

subgraph "Marketing & Sales"
        MARKETING_CAMPAIGN[Marketing Campaign]
        BRAND_ASSET[Brand Asset]
        SPONSORSHIP_PROGRAM[Sponsorship Program]
        SPONSOR[Sponsor]
        CONTRACT[Contract]
        CAMPAIGN[Campaign]
        HOSPITALITY_PACKAGE[Hospitality Package]
        SALES_OPPORTUNITY[Sales Opportunity]
        ACCOUNT[Account]
    end

    SPONSOR --> |signs| CONTRACT
    SPONSOR --> |runs| CAMPAIGN
    CONTRACT --> |includes| HOSPITALITY_PACKAGE
    MARKETING_CAMPAIGN --> |uses| BRAND_ASSET
    SPONSOR --> |participates in| SPONSORSHIP_PROGRAM
    ACCOUNT --> |generates| SALES_OPPORTUNITY

    subgraph "Club Strategy<br/>Management"
        BRAND_STRATEGY[Brand Strategy]
    end

    subgraph "Customer/Fan<br/>Services &<br/>Relationship"
        FAN_PROFILE[Fan Profile]
    end

    subgraph "Gameday Match/Event<br/>Delivery"
        MATCH[Match]
    end

    subgraph "Product Delivery &<br/>Material Management"
        ORDER[Order]
        PRODUCT[Product]
    end

    SPONSOR --> |attends| MATCH
    MARKETING_CAMPAIGN --> |promotes| PRODUCT
    MARKETING_CAMPAIGN --> |targets| FAN_PROFILE
    BRAND_STRATEGY --> |guides| MARKETING_CAMPAIGN
    SALES_OPPORTUNITY --> |generates| ORDER

Key Data Entities

Entity	Referenced by
Account	Salesforce CRM
Brand Asset	Marketing Platform
Campaign	Sponsorship Portal
Contract	Sponsorship Portal
Hospitality Package	Sponsorship Portal
Marketing Campaign	Marketing Platform
Sales Opportunity	Salesforce CRM
Sponsor	Marketing Platform, Salesforce CRM, Sponsorship Portal
Sponsorship Program	Marketing Platform

Business Capabilities

Marketing Platform

• Develop and execute marketing campaigns across all channels
• Manage brand assets, guidelines, and visual identity
• Coordinate sponsorship program marketing and activation
• Market B2C and B2B ticket options and hospitality packages
• Market merchandise and gameday products and services
• Implement brand strategy through content and communications

Salesforce CRM

• Manage fan and customer profiles across all touchpoints
• Track sponsor and partner relationship lifecycle
• Handle fan complaints and support tickets
• Provide 360-degree customer view for sales and marketing teams
• Manage B2B sales pipeline and opportunities
• Track customer and corporate account relationships

Sponsorship Portal

• Onboard new sponsors and manage partner profiles
• Track sponsorship contract terms and renewal dates
• Coordinate matchday hospitality packages for sponsors
• Report on campaign reach and brand visibility metrics