Marketing & Sales¶

Bounded Context¶

Campaign execution, sponsor management, brand assets, and the sales pipeline from opportunity to contract.

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flowchart TB

subgraph "Marketing & Sales"
        MARKETING_CAMPAIGN[Marketing Campaign]
        BRAND_ASSET[Brand Asset]
        SPONSORSHIP_PROGRAM[Sponsorship Program]
        SPONSOR[Sponsor]
        CONTRACT[Contract]
        CAMPAIGN[Campaign]
        HOSPITALITY_PACKAGE[Hospitality Package]
        SALES_OPPORTUNITY[Sales Opportunity]
        ACCOUNT[Account]
    end

    SPONSOR --> |signs| CONTRACT
    SPONSOR --> |runs| CAMPAIGN
    CONTRACT --> |includes| HOSPITALITY_PACKAGE
    MARKETING_CAMPAIGN --> |uses| BRAND_ASSET
    SPONSOR --> |participates in| SPONSORSHIP_PROGRAM
    ACCOUNT --> |generates| SALES_OPPORTUNITY

    subgraph "Club Strategy<br/>Management"
        BRAND_STRATEGY[Brand Strategy]
    end

    subgraph "Customer/Fan<br/>Services &<br/>Relationship"
        FAN_PROFILE[Fan Profile]
    end

    subgraph "Gameday Match/Event<br/>Delivery"
        MATCH[Match]
    end

    subgraph "Product Delivery &<br/>Material Management"
        ORDER[Order]
        PRODUCT[Product]
    end

    SPONSOR --> |attends| MATCH
    MARKETING_CAMPAIGN --> |promotes| PRODUCT
    MARKETING_CAMPAIGN --> |targets| FAN_PROFILE
    BRAND_STRATEGY --> |guides| MARKETING_CAMPAIGN
    SALES_OPPORTUNITY --> |generates| ORDER