Fan Engagement Platform Commercial¶
Mobile-first fan engagement platform providing loyalty rewards, push notifications, gamification, exclusive content, and digital touchpoint management for BelFoot FC supporters.
Business Capabilities¶
- Manage loyalty points earned from ticket purchases and merchandise
- Send targeted push notifications for match day and promotions
- Provide gamification challenges and achievement badges
- Deliver exclusive video content and behind-the-scenes access
- Track fan engagement metrics and sentiment
- Manage club website content and fan-facing digital presence
- Coordinate social media channels and community engagement
- Manage mobile app features and fan experience
- Handle fan complaints and questions through digital channels
Bounded Context¶
Data Landscape¶
| Entity | Description | Role | Software Systems |
|---|---|---|---|
| Fan Profile | Digital identity and preferences of a fan | Owns | |
| Loyalty Points | Reward points earned through fan engagement | Owns | |
| Achievement | Badge or milestone unlocked by a fan | Owns | |
| Push Notification | Mobile or web alert sent to a fan | Owns | |
| Website | Club's public-facing web presence | Owns | |
| Mobile App | Club's native mobile application for fans | Owns | |
| Social Media Channel | Club's presence on a social media platform | Owns | |
| Ticket | Entry pass granting access to an event or seat | Uses | Ticketing Platform |
| Customer Profile | Contact and purchase history of a customer | Uses | Salesforce CRM |
Deployment - Acceptance - Fan Engagement Platform¶
Deployment - Development - Fan Engagement Platform¶
Deployment - Production - Fan Engagement Platform¶
Deployment - Test - Fan Engagement Platform¶
Inbound¶
| System | Description | Technology |
|---|---|---|
| Fan | Check loyalty points and receive match day notifications | |
| Marketing Platform | Target fan segments for campaigns | JSON/HTTPS |
| Season Ticket Holder | Access exclusive content and digital season pass |
Outbound¶
| System | Description | Technology |
|---|---|---|
| Microsoft Entra ID | Authenticate | JSON/HTTPS |
| Salesforce CRM | Get fan profile data | JSON/HTTPS |
| Ticketing Platform | Get ticket purchase history | JSON/HTTPS |