Products & Services Development

Bounded Context

Design and packaging of commercial offerings including sponsorships, tickets, and B2B products.

%%{init: {"flowchart": {"subGraphTitleMargin": {"bottom": 20}}} }%%
flowchart TB

subgraph "Products & Services Development"
        PRODUCT_CONCEPT[Product Concept]
        SPONSORSHIP_OFFERING[Sponsorship Offering]
        B2B_OFFERING[B2B Offering]
        TICKET_PRODUCT[Ticket Product]
        TOUCHPOINT_DESIGN[Touchpoint Design]
    end

    PRODUCT_CONCEPT --> |packaged as| B2B_OFFERING
    SPONSORSHIP_OFFERING --> |is a| B2B_OFFERING
    TICKET_PRODUCT --> |delivered via| TOUCHPOINT_DESIGN

    subgraph "Product Delivery &<br/>Material Management"
        PRODUCT[Product]
    end

    PRODUCT_CONCEPT --> |becomes| PRODUCT

Key Data Entities

Entity	Referenced by
B2B Offering	Product Development
Product Concept	Product Development
Sponsorship Offering	Product Development
Ticket Product	Product Development
Touchpoint Design	Product Development

Business Capabilities

Product Development

• Develop new merchandise concepts and product lines
• Design sponsorship and partnership offerings for B2B clients
• Develop B2B corporate hospitality and offering packages
• Design and iterate B2C ticketing products and bundles
• Develop and manage fan touchpoint experiences across channels