Products & Services Development

Bounded Context

Design and packaging of commercial offerings including sponsorships, tickets, and B2B products.

%%{init: {"flowchart": {"subGraphTitleMargin": {"bottom": 20}}} }%%
flowchart TB

subgraph "Products & Services Development"
        PRODUCT_CONCEPT[Product Concept]
        SPONSORSHIP_OFFERING[Sponsorship Offering]
        B2B_OFFERING[B2B Offering]
        TICKET_PRODUCT[Ticket Product]
        TOUCHPOINT_DESIGN[Touchpoint Design]
    end

    PRODUCT_CONCEPT --> |packaged as| B2B_OFFERING
    SPONSORSHIP_OFFERING --> |is a| B2B_OFFERING
    TICKET_PRODUCT --> |delivered via| TOUCHPOINT_DESIGN

    subgraph "Product Delivery &<br/>Material Management"
        PRODUCT[Product]
    end

    PRODUCT_CONCEPT --> |becomes| PRODUCT

Business Capabilities

Product Development

• Develop new merchandise concepts and product lines
• Design sponsorship and partnership offerings for B2B clients
• Develop B2B corporate hospitality and offering packages
• Design and iterate B2C ticketing products and bundles
• Develop and manage fan touchpoint experiences across channels