Marketing Platform Commercial¶
Marketing campaign management and brand activation platform for planning multi-channel campaigns, managing brand assets, and coordinating sponsorship program marketing.
Business Capabilities¶
- Develop and execute marketing campaigns across all channels
- Manage brand assets, guidelines, and visual identity
- Coordinate sponsorship program marketing and activation
- Market B2C and B2B ticket options and hospitality packages
- Market merchandise and gameday products and services
- Implement brand strategy through content and communications
Bounded Context¶
Data Landscape¶
| Entity | Description | Role | Software Systems |
|---|---|---|---|
| Marketing Campaign | Planned promotional activity targeting fans or sponsors | Owns | |
| Brand Asset | Logo, image, or creative material used in marketing | Owns | |
| Sponsorship Program | Structured programme managing sponsor partnerships | Owns | |
| Fan Profile | Digital identity and preferences of a fan | Uses | Fan Engagement |
| Customer Profile | Contact and purchase history of a customer | Uses | Salesforce CRM |
| Sponsor | Business partner providing funding or services to the club | Uses | Sponsorship Portal |
Deployment - Acceptance - Marketing Platform¶
Deployment - Development - Marketing Platform¶
Deployment - Production - Marketing Platform¶
Deployment - Test - Marketing Platform¶
Inbound¶
| System | Description | Technology |
|---|---|---|
| Marketing Manager | Plan campaigns and manage brand assets |
Outbound¶
| System | Description | Technology |
|---|---|---|
| Fan Engagement Platform | Target fan segments for campaigns | JSON/HTTPS |
| Microsoft Entra ID | Authenticate | JSON/HTTPS |
| Salesforce CRM | Get customer and account data | JSON/HTTPS |
| Sponsorship Portal | Get sponsor and campaign data | JSON/HTTPS |