| Commercial |
The Commercial group owns all revenue-generating and fan-facing systems: ticketing, merchandise, sponsorship, marketing, and CRM. These systems share a common fan identity and push events into the integration platform so downstream analytics can track the full customer journey. |
9 |
| Corporate |
Corporate systems handle finance (SAP S/4HANA), HR, compliance, strategy, and external relations. They form the governance backbone of the club, with payroll and procurement data flowing between HR, SAP, and the data platform for consolidated reporting. |
5 |
| IT |
The IT group provides shared infrastructure that every other group depends on: identity management (Entra ID), event-driven integration (Service Bus), data platform (ETL + Power BI), the Databricks lakehouse, and AI/ML capabilities. These are the horizontal enablers that tie the landscape together. |
5 |
| Operations |
Operations covers everything that happens at the stadium: facility management, IoT sensors, matchday coordination, and cashless payments. These systems run on-premise for latency-critical gameday scenarios, while their data feeds into the cloud for long-term analytics and AI-driven crowd predictions. |
4 |
| Sporting |
Sporting systems track player performance (GPS, biometrics, match stats), medical records, and youth academy scouting. They run on AWS to leverage its sports analytics ecosystem and feed injury risk models through Azure AI Foundry. |
3 |